GoogleWatching
Authored by Michael Pate on May 19th, 2003 at 11:53 AM“Of course, Google does need to be watched: the company is developing an iron grip on search, leaving competitors trailing with the quality of its product and brand. We should be keeping an eye out even if, unlike many market leaders, Google has to defend its near-monopoly every day. It is a simple task for us to switch search engines if our trust is abused. The trouble is that when potentially legitimate concerns about Google’s weaknesses are shrouded in conspiracy theories, and other stuff that’s just plain wrong, we all reach for those in-built filters far stronger than anything Google can supply: the ones that help us smell BS from afar, and route round it without further ado. Then, one day when Google really does get it wrong, the message will be all the harder to get out.” - Neil McIntosh
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