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“It’s obvious that EBay depends on its users — they provide both the reason to be there, and the mechanisms for evaluating what they bring to the table. At Amazon, it’s a bit less clear. Most of the content comes from suppliers. But user-contributed reviews (as well as Amazon’s own marketplace) clearly are a HUGE part of purchasers’ decision-making process, and a key part of the interface. With Google, the involvement of users is even less obvious to those who don’t know how the PageRank algorithm (and other key Google search algorithms) work.” - Tim O’Reilly
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